Greg is the founder and publisher of Vendor Alley, a real estate blog, “where real estate gets its dirt.” Greg is a serial entrepreneur having started his first real estate software company in 1992. In 2008 he co-founded W+R Studios. Their flagship product, Cloud CMA, is currently licensed to over 700,000 real estate agents in North America. W+R Studios was acquired by Lone Wolf Technologies in December of 2020. Greg also produces two podcasts, Industry Relations and Listing Bits. He is also written a book, The Art of the CMA. Greg lives in Huntington Beach, California with his wife, three kids, and their dog, Molly.